A direct response copywriter based in Nashville, TN specializing in online content and direct marketing campaigns for service and retail businesses.
Does Your Website Convert Your Visitors Into Actual Customers?
It should. And Seth can help you with a Website Copy Makeover. Let Seth show you some of the many techniques you can use to make your website more persuasive and convert more visitors into customers. (There are also some high octane methods you can use to get more VISITORS as well!)
Do You Collect Your Clients’ Email Addresses, and Send Them Emails That Get a Response?
No matter what business you’re in, if you are not building a list and sending emails with an “email autoresponder”, you are hemorraging profits!
Does Your Direct Mail Campaign Get the Response You Desire?
You need persuasive copy that connects with your prospects and clients.
Here are some of my specialties:
- Website makeover - turn your website into a finely tuned marketing machine
- Web content
- Email marketing
- Email autoresponders
- Direct mail
- Sales letters
- Postcards
- Web video scripts
- Press releases
- Brochures
- Fliers
- Love letters
Call today to get kick ass copy whenever you need it.
How to Avoid the Biggest Mistake You Can Make With Direct Mail
OK. I have heard too many business owners talk about sending mailers of, like 5000 plus pieces and getting no response. This is pure craziness!
Here’s the problem….
YOU HAVE TO TEST!!!
If you do a test of 300 to 500, you will know what kind of response to expect. Then you can see if it’s worth sending more, or if you have to tweak your mailer first.
You can spend $100,000 per postcard on fancy graphics and design. And get ZERO calls. Zero appointments. Zero orders. Zero sales.
An offer that hits home with your prospect, and a call to action that caters to the lifestyle of your prospect are very important to getting a high response rate.
“But it will bomb if you send it to a bad list.”
Remember, though, that you won’t lose much money on it because you sent out a test mailer.
Hire a direct response copywriter if you don’t know how to refine your list or craft a good offer and call to action. Or read a book about it.
But you should never be wondering whether your huge new mailer will get a response. Don’t send more than 500 without KNOWING the response you will get.
And sure, .25% or .5% or 1% or 2% are reasonable and possible. But so is 10% and beyond with a targeted, tested, proven direct mail piece depending on your market.
“No test-ee, no sale-ee.”
Discover How to Make Real Sales From Your Business Website
Most business owners’ websites are “business cards out in the middle of the cyber jungle where no one ever goes.”
The fact is, if you are only using your website as a way for the people who have already heard your name and are trying to find you, doing your own decent site can be fine.
But if you want to be found on local Google searches, you have to do more.
You can hire a pro to do it. But even that might not help.
I know a lot of web designers who do NOT know how to do Search Engine Optimization (SEO).
Your business most likely does not need fancy web design. You need an online marketing tool. Preferably one that gets traffic.
There is a ton of stuff you could learn about SEO. But is that how you really want to spend your time? I can offer this service for you.
I would also recommend, for service and non-catalogue retail websites, that you use direct response marketing techniques incorporated into your website.
Such as…a valuable offer, and a call to action.
With websites: “traffic plus offer plus call to action equals results.”
Make Google your B**ch
Here are some of the most valuable things you can work on to get your
site higher up on the google rankings:
1. LINKS
Relevant backlinks are by far the most effective way to rocket up the
google rankings. Especially if your links come from other high ranking
sites (such as forums) and if your links contain anchor text with the
keywords you are optimizing for. You can find creative, non spammy ways to get links, and do one or two per day. By the end of the month you will have more backlinks than your average competitor will ever have. Forums, social bookmarking sites, and online article submission sites are great ways to get links.
2. Domain name keywords.
If you currently don’t rank, and don’t have any traffic, consider
registering a keyword-relevant domain name. Nameboy dot com will give you tons of ideas. (For example, NashvilleMyMarket dot com would be a good keyword in my market. It happens to be taken, so I could go with MyMarketNashville dot com instead. Then forward YourCompanyName dot com to your new keyword relevant domain name.)
3. On-site optimization
Put keywords in your title, description, and header.
4. Pay to register in the
Yahoo directory.
It helps a lot. Sorry but it does. This is the only place i would pay
to get registered.
5. Use a blog style site
(like Wordpress)
This will make it easier for you to post more keyword relevant content.
Simply make your company homepage content “sticky” so it stays at the
top of the page. Then, you can post (or get someone who knows how to
write well to post) content that makes your online footprint bigger.
You will be posting tips, articles, helpful info, or anything that is
relevant to your industry and your area. Each page is “internet real
estate”. Expanding your online footprint this way will help your
rankings. You will, in essence, “own more of the internet.”
If you do all these things, you can really make some progress.
Especially in local markets.
In some markets, you could get ranked within a day. Other tougher
markets may take 6 months. It just depends.
If you do nothing else, put your keywords in your signature on forums
in your industry, and link them to your site.
Good luck, and higher ranking to you!
Get yourself a Direct Response Copywriter today.
